Getting to the top of Google and gaining more organic traffic from search engines feel pretty good. Search Engine Optimization, or SEO, is the art of improving your website’s performance so that you can gain better search engine results page rankings and, in turn, more organic traffic.
You can get more organic visits if you develop a strategy, eliminate technical errors of your site, use its good mobile version, make correct external and internal optimization, update the site content regularly, develop a blog with unique content, and promote your site through social networks.
You can get organic visits using a set of working methods, tools, and recommendations.
Follow our 7-step guide to increasing organic traffic for your blog and business website.
1. Plan for Your SEO Strategy
If you are going to see long-term success with your SEO campaigns and increase your organic traffic over time, it is essential to have a clear and data-driven SEO plan in place.
This plan should lay out your objectives and how you are going to achieve them. The idea is to set achievable, realistic targets that will feed into your wider company goals.
If your goal is to increase overall website traffic and it doesn’t matter so much about converting those visitors into customers, you can be pretty broad in your SEO campaigns and keyword targeting. If you need to increase organic traffic to particular parts of your website, you will need a more specific SEO strategy.
Read Article – Why Is SEO Important For Every Website?
2. Find relevant keyword for your content
The next step to drive more traffic to your website is finding relevant keywords for your content. Keywords play an integral role in helping your website’s content to get searched by searchers.
You must choose the right keywords so that your most qualified audience can find your content. Websites with well chosen keywords help to get more organic traffic.
You can find relevant keywords for your pages by
- Conducting keyword research using keyword research tools
- Focusing on long tail keywords (more than 3 words)
- Focusing on LSI Keywords [it is similar to primary keywords]
Keyword relevancy drives quality traffic to your website. It refers to the concept of how relevant your keywords are to each page of your site.
Read Article – Top 7 Benefits of SEO for Business
3. Mobile Version of the Site
More than 65% of internet users prefer to select and order products from mobile devices. You can’t lose such a huge audience and should take care of your site’s mobile version. It allows you to increase target audience coverage several times, increase sales and subscriptions.
Tips to optimize your site for mobile
- You can create a separate mobile version or use an adaptive design of your main site. In the last case, there will be an automatic adjustment to the screens of different devices.
- Provide easy navigation on your site since the user doesn’t have a keyboard or shortcuts to navigate on your site.
- If your website has categories, define them clearly with pure navigation.
- Try to avoid pop ups, they look good on the desktop but can bother users when displayed on the mobile devices.
4. Regular Updates Existing Content
Content updates are a rather important factor which influences ranking. We speak about updating previously posted materials as well as publishing new ones. It helps to keep pace, increase credibility, and have a positive effect on indexing.
It’s important to keep the content as relevant as possible. This is because search engines prioritize fresh content. Regularly-updated content that will serve value for a longer period.
Add multimedia elements on your pages when updating them. You can embed infographics to make your content more engaging and interactive. This will also increase dwell time which is a sign of a good user experience.
You should carry out updates regularly following the content plan. It allows you to work with new keywords and attract organic traffic from search engines.
A blog is a valuable resource necessary for attracting organic traffic not only for commercial but also for information requests. We used to carefully choose the goods before the deal. A blog with interesting and relevant content increases chances that after reading the review, the visitor will perform the target action.
When you blog, you share valuable knowledge that your audience wants. When they search for this information with the relevant keyword you’re targeting, they find your site and check out your post. It enables you to drive more leads to your page because you provide helpful information they seek.
On the blog, you can publish news, information materials, as well as infographics, video reviews – everything that can attract attention and encourage visitors to make a deal. When writing articles for a blog, you can use the links to the catalog. So that the client can immediately buy the product they like without spending time searching the site.
6. Share Your Web Pages on Social Media
If you’re relying solely on Search Engine Optimization (SEO) tactics to help you boost organic traffic, you’re missing out on other valuable methods that will help you drive more traffic. Social media marketing provides another great opportunity to drive users to your site by linking to blog posts or article pages.
Social media is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you’ll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers.
You can share your pages on your social media profile to help drive organic traffic to your page. Not only does it drive your followers back to your website, but if they share your post, it drives new traffic to your page.
7. Earn Backlinks
If you want to increase organic traffic outside of optimizations on your website you have to earn backlinks. Backlinks are links to your site from other outside sites. Backlinks are vital to your website’s success because it is one among the highest three that Google uses as their most vital program ranking factors. These links help boost your website’s trust and authority in your industry.
The best way to earn backlinks is to create relevant, industry-related content. Your blog can serve as a great opportunity for you to earn backlinks from credible sites.
Blogging is the best source for backlinks because:
- You can share them on social media
- You can write on various topics
- You can target numerous keywords
- You can share them in email newsletters
Since blogs are versatile, it creates various avenues and opportunities for you to reach people who will link back to your posts on their own page.
If you want more organic traffic, you have to work for it. That means giving your best effort every time, going after opportunities your competitors have missed, being consistent, guest blogging strategically, and staying on Google’s good side.
All these steps will take time, but if you’re really determined to succeed in that success you’ve got been dreaming of then take these steps now because the first a part of your journey.
If you have any thoughts or questions about building organic traffic, or would like to agree/disagree with anything I wrote, please leave a comment!