How To Rank Higher In The SERP In 2022

Everyone wants to rank #1 in Google Search. There are millions of pages published everyday but only few rank higher in search results. It is quite hard to get higher rank because search engines constantly changes their search algorithm.

According to Backlinko, ranking #1 in Google organic search result gets 31.7% of all clicks, while results on the second page receive just .78% of clicks. It is all depends on how often you optimize your website and how quality content you write.

Optimizing your website’s pages for high ranking on Search Engine Results Pages is the core goal of SEO. In fact, 75% of searchers don’t even look past the first SERP. If your website isn’t on the first page, your chance of earning high organic traffic is much lower.

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So if you want to rank higher in Google in 2022, you’ll love this new guide.

Improve Domain Authority

Almost any website that is host to at least some quality content can usually get to at least a domain authority of 10.

But, since your domain authority plays a big role in how Google views your content, if you want to get to the top of the Google SERP for a keyword, it’s helpful to keep an eye on where you’re at and identify where you want to be.

In general, for a local business, a domain authority of 20-30 is fairly good. That will often get you to the top of most local search results. National or international businesses, however, often need to aim higher. A domain authority in the 40-60 range will set you up for success here, although higher is always better.

Optimize On-Page SEO

On-Page SEO is one of the FASTEST ways to improve your Google rankings. You can optimize your page in about 2 minutes. And start to see a rankings boost within days.

Optimizing your on-page SEO will be the biggest help to your site overall. If you’re using WordPress, use the plugin Yoast or All In One SEO, which makes on-page SEO a breeze. In general, you’ll want to make sure you have a focus keyword/phrase and use the keyword throughout your page. In addition, you’ll want to make sure your page url, or slug, meta description and page title all use the same keyword/phrase consistently. Be careful to not over optimize as that could be seen as keyword stuffing and be detrimental.

Read Article – What is SEO: A Basic Knowledge

Monitor Your Technical SEO

For 90% of the websites out there, technical SEO is NOT an issue. Even though they’re rare, technical SEO problems can really hurt your site’s SEO. So they’re worth paying attention to. Specifically, here are three things to keep an eye on:

The first thing I recommend is to double-check that your site is 100% optimized for mobile devices.

It’s 2022, so this probably isn’t an issue for you. But it never hurts to check. Fortunately, checking your site’s mobile optimization is an absolute cinch.

Optimizing your site for mobile users has a significant impact on your SERP ranking. Google has been quite candid about their preference for responsive designs that can accommodate any device, browser, and screen size.

Read Article – Why Is SEO Important For Every Website?

Create High Quality Content

Creating engaging content (like a lead magnet) can also give your site a boost and rank higher in SERPs. This tactic helps drive traffic to your website while establishing domain authority.  And, while Google and other search engines may not use web traffic as a metric for ranking, it has been shown in a study done by Moz that a relationship exists between the amount of traffic and the rank of a site in the SERPs. Ultimately, sites with higher web traffic tended to rank higher in SERPs.

It’s not enough just to have the content available – in order to enjoy any kind of SEO boost, you need to publicize it actively on social media, email campaigns to existing customers, traditional marketing methods like direct mail, etc.

Once people are aware that your content is available and that it is valuable, they’ll go to your asset/resource landing page and convert. Dwell time, also known as the amount of time a Google searcher spends on your site before clicking back to the SERPs, has an impact on search engine ranking.

Update Your Content Regularly

One of our favorite ways to improve keyword ranking on an existing page is to improve the content. Though we have said this countless times before, keyword density and keyword optimization are incredible avenues to travel down when considering better SERPs; it’s all about adding more content value and quality links to the page you’re looking to improve in search engine results.

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. Audit your content on a set schedule and make updates as needed.

Build Quality Backlinks

Backlinks are a key part of how Google determines the value of your content. The idea here is very simple: when a website or webpage provides valuable content, other websites will naturally want to link to that content.

As a result, content that ranks well tends to get more backlinks. Content that doesn’t rank well tends to fall further and further into obscurity.

So how do you get around this problem?

Well, one of the best ways to increase backlinks to your site is through content marketing. The more high-value content you create, the more likely people are to find it and link to it.

Read Article – How To Increase Website Traffic in 2022

Conclusion:

Ranking #1 on the Google SERP is a great goal for any website. In fact, it’s why Google Ads exists—it gives businesses a pay-to-play way to win on the SERPs.

Ranking higher in SERPs isn’t difficult, however, it does take a bit of time. There are things you can do to speed up the process of the search engines recognizing your website changes, however. Utilizing Google Search Console and manually requesting Google to index your website is just one of them. Using the methods above, you can easily start to rank higher in SERPs. Share good, valuable, well written content with the right audiences.

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