Whether you’re just starting with an SEO, or you’re looking to boost the results of your website, it can be tricky to know how to move forward. One thing is for sure SEO matters.
According to statistics, all online or digital experiences begin with a search engine. It is a foundation of online marketing efforts. As 57% of marketers say that SEO strategy generates more sales and user experience than any other metric.
Best SEO strategy allows customers to find your company easily in search engines, which generates more website traffic, more conversions, and more revenue for your company’s growth.
SEO empowers your business to reach potential customers actively searching online for you, year after year.
For example, when you decide to target a specific keyword with your content to grab people’s attention, that content is anytime available for users to read, essentially meaning that potential customers can convert at any time around the clock.
If you are looking forward to learning more about SEO strategies, you can keep reading this blog! In this article, we’ll focus on the three most impactful SEO strategies you can use to boost traffic, generate more leads, and close more sales than ever before.
What Is an SEO Strategy?
An SEO strategy is the process of planning and implementing important search metrics designed to improve organic search engine rankings.
In other words: an SEO strategy is the process that every marketer follows when they want to get more organic traffic.
How Do SEO Strategies Help Your Business?
Let’s take a look at how SEO strategies can help your business succeed.
One of the huge benefits of SEO is that you’ll be able to improve the ranking of your website in the search engine results pages like Google. If you don’t rank well in SERP, it’s quite difficult for your target customers to find your website.
SEO can help you to rank on top of search results which means more potential customers will reach your website pages, and purchase your products.
However, these results don’t happen overnight, it is a long journey to see desired results, it’s highly recommended that you have to implement more than one of the strategies mentioned below. In fact, some strategies go hard day by day as search engines frequently update algorithms, it’s difficult to have one without the other.
When you implement more than one SEO strategy together, you’ll definitely see results for your business!
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Here are the top 3 SEO strategies you are looking for:
In order to have the best user experience on your site, and for the search engine to know that what the site is all about, your technical SEO needs to be solid.
Having a lightweight theme or clean code, properly sized optimized images and tags, proper indexation and a complete sitemaps, is key for the search engines to be able to rank higher.
Decent page speed less than 2 seconds is a must to avoid impatient bounce rates. The tags are not just there to be stuffed with your keywords, but to allow the search engines to understand what your website contains, and what information it provides to a user.
These are the basics of SEO, but they will always be an important foundation to build any sort of organic visibility.
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Add Regular Content
SEO traffic is also influenced by consistently adding new posts to your blogs. We often hear from beginners “How often should I post a blog on my website?” The truth is that, there is no exact target for the post counts, it’s a good idea to aim for 1 to 4 posts per week.
Statistics show that bloggers who post 16 or more posts per month get 3.5 times higher traffic than those who publish zero to four. Consistency in adding new posts will keep your SEO content fresh, and also attract a greater readership and audience.
Writing useful content for users is also key. The search engines are getting smarter nowadays to recognize unnatural-sounding text or manipulative duplication, and they’re only going to get better at it.
If the searchers know your site regularly publishes relevant content, the chances of adding bookmarks to your site and returning to it for updates is far higher.
The backlinking strategy is probably the most misunderstood part of SEO. The search engines look at the links (internal or external) pointing to your site to understand how integral to your industry or popularity you have, but the quality over quantity matters and that is essential to make sense as we return to our focus on relevance.
This can be done in a variety of ways, either by having a team to crawl the web for relevant content, finding contact information, and then sending proposals, or by hiring a digital marketing team to do the work for you.
Though all these practices can be time-consuming or expensive, having your site linked to by other pages boosts your search ranking and generally increases traffic.
Finishing up with a note, which brings us back to technical SEO, make sure that your internal linking makes sense to funnel that equity to the right pages, and any broken pages receiving links are properly redirected. Help the search engines understand why and where you are relevant.
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There are more to consider as an SEO strategy, but remember you don’t need to become an SEO expert overnight. Make the effort to understand the basics of SEO, and you’ll see a big difference in your website’s click-through rates, engagement, and rankings.
You just need to spend time on the fundamentals of solid content creation and copywriting, and stay on top of technical trends as well as the impactful things like backlinks, site speed and schema.