When you start a personal blog or business website you get familiar with many things that you need to follow. One of the crucial things you continuously hear is SEO. SEO is the most important tool for the success of any online business. Everybody should be familiar with what SEO is, how it works and its importance in every website’s growth. So let’s begin.
What is SEO?
Search Engine Optimization is one of the important factors of digital marketing tools. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engine’s organic results. It’s the process to follow to increase the visibility of your website in search engines and get more traffic.
Read Article – What is SEO: A Basic Knowledge
Importance of SEO
SEO is made up of multiple elements, and by knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is crucial because it makes your website more visible, attracts more traffic and more opportunities to convert prospects into customers.
If you have a website, blog, or online store, SEO can help you get free organic traffic from search engines.
Visibility & Ranking
The majority of search engine users (more than 70%) are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). SEO helps you rank higher in search results and increase more visibility online, making potential customers more likely to click over to your site and convert you need to be in the top 5 results of the SERP.
Organic Traffic
SEO increases your organic search engine traffic, in turn increasing the number of visitors your page sees each day. Organic traffic can turn visitors into customers because they are likely to search for trustworthy information and your content might change them to be your customer.
Read Article – How To Increase Website Traffic in 2021
User Experience
It is also the most important part of ranking a website in a search engine. SEO is not only about search engines but good SEO practices improve the user experience and usability of a website. Make your site responsive for all your mobile visitors as well as people who visit from a laptop or desktop.
Similarly, by increasing your page load speed, you’ll reduce your bounce rate and encourage visitors to spend longer on your site. Visitors expect a page to load as quickly as possible with a limit maximum in three seconds. The longer the load time, the higher the bounce rate and the lower your conversions.
Read Article – Top 7 Benefits of SEO for Business
Authority
Page Authority (PA) is most important to search engines as it’s becoming more important to web users. Authority means that your website is trustworthy, high quality, relevant, and has something to offer.
The better your PA is, the higher you’ll appear on search engines like Google and Bing. While ranking higher on Google increases your visibility and trust, a second benefit is the trust you gain by high authority will increase your potential customers.
Growth
SEO is key to the growth of your website. As we mentioned above, the higher you rank on a search engine for a variety of keywords, the more organic traffic your site will receive. It’s as simple as that.
A website that is well-optimized is more likely to gain more customers and make more sales. People are also more likely to then share your brand across other social platforms like Facebook and Instagram, once they’ve found your website through a search engine.
Conclusion
After focusing on key points of why SEO is important, I think you will keep eye on SEO for growing, ranking and improving authority for your website.
SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales. Keep in mind that SEO should be treated as a positive practice with long term benefits, not immediate results. Your rankings highly depend on who you are competing with, and how big your target is.
SEO is indeed the most important tool for an online business. Whether the business is small or big, SEO is a must.
That was a worth reading blog!
Although I would love to know what do you think about SEO tools like Postifluence, Ahrefs, etc. That would be very helpful to us.
Thank you for your feedback. I often use Ahref but Postifluence didn’t use yet. Ahref is very useful for literally everything you need to do with SEO.
Thank you for the article. I’ve been doing analysis lately and found this article and admired your contribution. The advice is informative and provides value to the user, even myself and I read lots of materials every day. So thank you kindly.
Thanks a lot…Glad, you like it.